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This year our Bitfilm Forum will focus on Video Advertising in Interactive Media - quite a hot topic among the ad crowd due to the hype around YouTube and its epigones. Experts from the advertising and media industry will present case studies and success stories. Presentations range from the successful German video platform Sevenload and the Internet TV channel by Mercedes Benz to "viral movies" that have been sent by mail millions of times. The conference language is English.
Date: Friday, August 31, 2007
Venue: Schmidt Theatre, Spielbudenplatz 24
Entrance: free (mandatory registration)
2:00 pm Welcome address by Christiane Müller,
Director Strategy New Media, McCann Erickson Germany, and Aaron Koenig, director of the Bitfilm Festival
2:15 pm Stephen Price, Editor Stash Magazine (New York): Will video kill the ad banner star?
2:45 pm Carsten Böttcher, Managing Director Sizzelbee (Hamburg): Targeted video ads
3:15 pm Hans-Christian Ahrenskiel, Project Manager Sevenload (Cologne): Case study sevenload.tv
3:45 pm Boris Lakowski, Managing Director Scholz & Volkmer (Wiesbaden): Case study Mercedes Benz TV
4:15 pm Markus Roder, Managing Director Dialog Solutions (Hamburg): Viral Marketing - success is not always about Luck
5:00 pm Get Together at the Hausbar of the Schmidt Theatre.
The number of places is strictly limited. We recommend to register in advance.
If you are a member of the Bitfilm Club already, you may easily
>> register for the Bitfilm Forum (members)
Otherwise by filling out the registration form you will automatically get a free membership for the Bitfilm Club, our networking platform for film and media professionals
>> register and create a new member profile
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